What your content is missing if people are not converting into clients

Use the Trust Triangle to balance vulnerability, credibility, and vision in your writing so your stories get believed and turn followers into clients.

Photo by Dan Counsell on Unsplash

When I started writing publicly about my life as a queer, gender-fluid parent raising a neurodiverse daughter, I did not have a blueprint.

I just had a voice I had not fully trusted yet. But over time, I learned something vital that if you want people to trust your words, you need more than just honesty.

You need balance and that is where the Trust Triangle comes in.

It is a writing framework I now teach inside my H.A.L.O. Masterclass, a five-week program for creators and founders who want to lead with clarity, humanity, and resonance.

Let me walk you through it.