Opening soon: H.A.L.O. Masterclass 6-week cohort

Tired of writing for algorithms? Write for humans Instead. Class starts in May 2025.

Most people spend years building a career but neglect the one asset that could truly future-proof them: Their name.

I learned this the hard way.

Five months ago, I had no job, no backup plan, and a resume I had not touched in years.

After more than a decade in journalism and media, I found myself in a familiar place, laid off. Again.

The first time, I called it bad luck.
The second time, I blamed myself.
The third time, I finally saw the pattern.

I had spent years giving my skills, time, and energy to companies, but I had never invested in my platform. I let gatekeepers decide when and how my voice mattered.

That was the moment everything changed.

I decided to stop waiting to be chosen and build something that no employer, algorithm, or market crash could take away: My personal brand.

Relying on a job title for security is the most significant risk in today’s economy. Layoffs are the norm. Clients ghost. Markets shift.

But your story and your voice are the assets that compound over time.

I started writing. I shared what I knew.

Now? I have spoken on panels, been invited to events, and built an audience of over 17,000 people who know my name, not because a company put it on a business card but because I showed up.

Your personal brand is the only career insurance policy you control. You can start building it now before you need it.

That is what the H.A.L.O. Masterclass is designed for.

This is where you learn to write stories that build trust, not just engagement and finally own your narrative.

What is the H.A.L.O. writing framework?

Human-first writing: Craft narratives that resonate emotionally and reflect lived experiences
Authentic brand building: Define and express your personal leadership philosophy
Leadership through words: Write with clarity, vulnerability, and purpose
Outcome-driven publishing: Build systems that prioritise connection and trust, not clicks

What is the H.A.L.O. Masterclass?

A 6-week cohort designed to help you write with authenticity, own your story, and build a personal brand that people trust, not just follow.

No templates. No performative vulnerability. No copy-paste content formulas.

Inside, I teach you the storytelling system I use with clients such as founders, executives, and creators who are navigating tech, media, and social impact spaces.

The H.A.L.O. Masterclass is intentionally capped at 12 seats to ensure every participant gets personalised feedback, space to share their story, and a meaningful experience.

Writing with authenticity and vulnerability requires trust, and smaller groups create the safety needed for honest conversations and deep storytelling work.

This is not a mass content course but a focused cohort designed for thoughtful leaders and creators ready to write purposefully.

Limiting the group means you get my full attention, tailored guidance, and a supportive community that values depth over quick engagement hacks.

The course will be conducted virtually and recorded, so don’t worry if you miss a session. You can catch up before the next one. You will also have lifetime access to the recordings.

How it works — The curriculum

Week 1 — Uncover your story pillars

Identify the three core experiences, values, and beliefs shaping your brand and, finally, know what to write about.

Week 2 — Writing vulnerably (without oversharing)

Learn how to turn personal stories into public trust without turning your feed into a therapy session.

Week 3 — Kill the performance. Write to connect.

Stop writing for algorithms. Start writing for humans. Learn how to build connections, not just content.

Week 4 — Systemise your storytelling

Build a repeatable content loop from your life and work. Know how to pull insights, moments, and experiences into publishable pieces.

Week 5 — Publish your leadership story

Craft and publish one powerful story-driven piece (LinkedIn, newsletter, or blog) to build authority and trust.

Week 6 — Live feedback + content roadmap

Get live coaching on your published piece and walk away with a 90-day roadmap to stay consistent without burning out.

What you will walk away with

• Your personal brand storytelling system

• A published piece that earns trust (and opportunities)

• A 90-day sustainable writing plan — designed for clarity, not virality

• A blueprint you can use for every platform, keynote, or podcast appearance

• Lifetime access to a private creator circle for feedback, accountability, and connection

Pricing

Standard: $199
Early Bird (First five spots): $149 (SOLD OUT)
Team Rate (3+ from the same company): $159 each

Optional 1:1 Story coaching add-on: $750

Why this matters now

Everyone is chasing attention. Few are earning trust.

AI can write words. Algorithms can boost posts.

But only you can tell your story about what it is meant to be said.

If you are tired of content that feels hollow, this is your chance to build a personal brand that reflects who you are and who you are becoming.

No performance. No platitudes. Just practice, feedback, and a system you can run for life.

The guarantee (READ THIS CLOSELY)

There are no refunds on this program. Not because I don’t believe in it but because I do not want anyone enrolling unless they are ready to write, reflect, and publish.

If you show up, do the work, and write how you can, you will leave this program with a published piece, a clear voice, and a new relationship with writing.

If you are not ready, DO NOT join.

If you are, I will see you inside.

Ready to write the story you have been avoiding?

H.A.L.O. Masterclass. 6 weeks to build a personal brand that feels like you.

• Write with authenticity, not algorithms

• Craft a leadership voice rooted in lived experience

• Publish writing that builds trust, not just engagement

This is the system I wish I had when I started.

It is yours if you are ready.

Click below to enroll.