Why your business is missing its sustainability targets

Businesses are under increasing pressure to move beyond performative sustainability efforts and implement real, measurable change.

Thibaut Meurgue-Guyard, Managing Director and Co-Founder of The Transmutation Principle

Sustainability is no longer a choice but an urgent necessity. In 2025, businesses face mounting pressure to transition from performative environmental efforts to tangible, measurable impact.

The challenges are vast, from climate change and biodiversity loss to supply chain transparency and sustainable urban development. Yet, many businesses continue to struggle with integrating sustainability in a way that aligns with their commercial goals.

Thibaut Meurgue-Guyard, Managing Director and Co-Founder of The Transmutation Principle (TMP), believes that businesses' current approach to sustainability is fundamentally flawed.