Who really owns beauty now? Creators or brands?
Asia’s top creators explain how they are redefining influence, intimacy, and impact in the evolving beauty economy.
At the 2025 Meta APAC Beauty Summit last week, one session stood out for its refreshing candour and emotional depth. Creators of Beauty, a fireside chat moderated by Meta’s agency partner Nadia Zin.
Featuring content creators Yeoh Mong Chin, Hailey Teo Xian Wen, and Ilias Goh, alongside GroupM Indonesia’s Mark Telan, the conversation peeled back the polished layers of the creator economy to reveal the evolution, tensions, and possibilities at the intersection of community, commerce, and creativity.
From blogspot to broadcast
“I started as a blogger when you actually had to write words,” quipped Yeoh Mong Chin, better known to her followers as Mongabong, reflecting on her 13-year creator journey.
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