The 10 commandments of business storytelling

How I turned identity, adversity, failures and a one person business into a storytelling system leaders can use to earn trust and move people to action.

I never meant to build a business around storytelling because I was trying to survive my own life.

Coming out as gender fluid in a conservative country, getting laid off three times, cycling my neurodiverse daughter to therapy four days a week, standing in bathrooms where strangers told me I should not exist, building a one-person business from nothing because I had no choice, not because I had a plan.

Somewhere in that chaos, I learned that the stories we tell are direction and they help us make sense of who we were, who we are becoming, and why anyone should trust us with their time, money, or attention.

That is how these commandments formed in the quiet and necessary work of telling the truth.