Waiting for awareness to turn into sales is passe. With discovery, engagement, and conversion happening within a single scroll, social commerce is changing how brands connect with consumers.
Glad you found it informative! How do brands balance creative storytelling with the operational efficiencies needed for effective social commerce, especially in diverse markets requiring hyper-localisation?
Hi Shawn, thank you for sharing your insights and what you took away from the session and discussions.
“social commerce is about more than creative storytelling; it is also about operational excellence” and the importance of “hyper-localisation”.
Glad you found it informative! How do brands balance creative storytelling with the operational efficiencies needed for effective social commerce, especially in diverse markets requiring hyper-localisation?