Join my fireside chat with LinkedIn this Thursday
Most brands are still getting LinkedIn wrong. Let’s change that.
Everyone talks about underpriced attention. Brands and marketers are constantly looking for the next big thing, such as new platforms, algorithms, and ways to hack engagement.
However, while they chase fleeting trends on social media, they overlook the one platform where decision-makers engage daily: LinkedIn.
This Thursday, I will speak alongside Catherine Flynn, LinkedIn’s Director of Agency Development & Marketer Education APAC, at LinkedIn: An Underpriced B2H Opportunity, an event led by VaynerMedia APAC in collaboration with LinkedIn.
This is about rethinking how brands connect with real people on LinkedIn, not another conversation about B2B marketing.
As one of the Top 50 LinkedIn Creators in Singapore and the host of The Human Algorithm Podcast, I have seen firsthand how LinkedIn has transformed from a static networking site to a powerful storytelling and brand-building platform.
Yet many businesses are still treating LinkedIn like a digital resume, posting company updates no one reads, sharing press releases no one engages with, and missing out on the organic reach and credibility it offers.
During the fireside chat, we will dive into three critical shifts reshaping LinkedIn marketing today:
First, the rise of short-form video and why LinkedIn is the next frontier for video content. Video has taken over every platform, and LinkedIn is no exception. Yet, many brands still hesitate to embrace it.
The truth is that short-form video is a competitive advantage. It allows businesses to humanise their message, showcase authenticity, and cut through the noise in a way text alone cannot.
Second, employee advocacy is the most underleveraged tool for organic reach. People trust people more than they trust brands. Employees are a company’s most valuable brand ambassadors, yet few organisations empower them to share insights, perspectives, or behind-the-scenes content that could drive real engagement and visibility.
We will explore how companies can tap into employee networks to amplify reach without paying for every impression.
Finally, there is the shift from B2B to B2H (Business to Human). Traditional B2B marketing focuses too much on corporate jargon and lead generation, forgetting that people don’t buy from brands; they buy from people.
Today's brands winning on LinkedIn understand that connection and conversation matter more than clicks and conversions.
Joining me and Catherine will be Yusma Md Yusoff, Independent Agency Lead, SEAHKTW at LinkedIn, Miki Sim, Director of Platforms and Community APAC at VaynerMedia, and Shrey Khetarpal, who will moderate the chat.
This is an opportunity to hear from leaders driving real change in how brands approach LinkedIn marketing.
If you still use LinkedIn as a digital CV, you are missing out on today's most significant organic brand-building opportunity.
Spots for the event are limited, so RSVP here.
It is time to stop treating LinkedIn like an afterthought and use it as the most potent B2H marketing tool.