Final chance to join Cohort 2 of the H.A.L.O. Masterclass

Enrollment for Cohort 2 closes tonight. Learn how to turn your unique story into a brand people trust and buy from.

When I first started posting online, I wasn't chasing a niche, mapping out market gaps, or studying keyword reports.

I had just left the media industry, was raising my daughter, and was deeply contemplating the role of storytelling in leadership.

That blend of journalism, advertising, parenting, and identity naturally became the core of my work without me deliberately categorising it.

Today, according to Favikon, I’m ranked the No. 2 creator in Singapore in the advertising and PR niche alongside brilliant peers like Yong Ping Loo, Ci En L., Guan Hin Tay, and Lars Voedisch.

That happened because I built from lived experience, not a blueprint.

I believe you are the niche because your worldview, scars, obsessions, and the problems you cannot ignore are the foundation.

It shifts as you grow, but no one can copy it, and it is the most defensible position you can have. And when you build from that, trust and relevance follow.

If you want to learn how to turn your own story into a brand people trust and buy from, enrollment for Cohort 2 of the H.A.L.O. Masterclass closes tonight.

After today, doors shut and open again in November.

Join us here.