Early bird prices now available for Cohort 3 for H.A.L.O Masterclass
Enrolment now open for Cohort 3 of the H.A.L.O. Masterclass, starting January 2026.
A few weeks ago, I opened my inbox and felt a strange mix of gratitude and disbelief when I saw the overwhelming response to the Human Algorithm anniversary campaign.
Every day, I woke up to messages from founders, creators, and executives who told me they were tired of sounding like everyone else online and wanted to write with more truth, presence, and conviction.
It made me realise how deeply people crave authenticity as a survival skill in an attention-driven economy because when you build your brand on borrowed formulas, you end up losing your voice in the process. No growth metric can fill that silence.
That is why I have decided to move Cohort 3 of the H.A.L.O. Masterclass to January 2026. It gives me the space to serve the people already waiting for help, while opening the door to those who are ready to build something more enduring than reach or followers.
If you want real change in 2026, remember your story is your currency, and when you learn to tell it with conviction and emotional depth, you will never need to chase attention again. You will attract it through trust, because people follow what feels real, not what looks polished.
Join Cohort 3 of the H.A.L.O. Masterclass
A virtual 6-week cohort designed to help you write with authenticity, own your story, and build a personal brand that people trust, not just follow.
There are no templates, no performative vulnerability and no copy-paste content formulas.
This is the system I use with clients, including founders, executives, and creators, who are navigating tech, media, and social impact spaces.
You do not need a niche; you need a signal. One that makes people say, “This person knows who they are. I trust them.”
Every session will be recorded, so don’t worry about missing a session; you can watch the recording to catch up before the next class.
Program Schedule (January 2026)
Week 1: January 12, 2026
Week 2: January 19, 2026
Week 3: January 26, 2026
Week 4: February 2, 2026
Week 5: February 9, 2026
Week 6: February 23, 2026
All sessions: Mondays, 7.30PM - 9:30PM SGT, live on Google Meet (with recordings available)
Only 12 seats are available
Investment:
Early bird: $497 (save $200) *ends December 15th
Standard: $697
Payment plan: 3 payments of $179
Why grab early bird pricing?
Save $200 (Early Bird: $497 vs Regular: $697)
FREE Story Pillar Template (worth $97)
Bonus content system templates (worth $297)
1x one-hour complimentary one-on-one coaching session after the Masterclass
What the 6-week journey looks like
Week 1: Uncover your story pillars – Identify the three core experiences, values, and beliefs shaping your brand. Get live coaching during the session.
Week 2: Writing vulnerably (without oversharing) – Turn personal stories into public trust without turning your feed into a therapy session. Get live coaching during the session.
Week 3: Kill the performance. Write to connect. – Stop writing for algorithms. Start writing for humans. Get live coaching during the session.
Week 4: Systemise your storytelling – Build a repeatable content loop from your life and work. Get live coaching during the session.
Week 5: Publish your leadership story – Craft and publish one powerful story-driven piece that builds authority and trust. Get live coaching during the session.
Week 6: Live feedback + content roadmap – Walk away with a 90-day roadmap to stay consistent without burning out. Get live coaching during the session.
What you walk away with
Your personal brand storytelling system
A published piece that earns trust (and opportunities)
A 90-day sustainable writing plan for consistency without burnout
A blueprint you can use for every platform, keynote, or podcast appearance
Lifetime access to a private creator circle for feedback, accountability, and connection
What past participants say
“Shawn is a master in written communications, and this course has helped me move beyond just posting wins on LinkedIn. With his framework, I now have a clearer way to shape my thoughts, tell better stories, and connect more genuinely with others on the platform.”
Yu Xian, Project and Marketing Producer
“I have a better picture on how to structure my post, a clear understanding of how to plan going forward... The biggest shift was internal: Clarity in my voice, Confidence in my storytelling, Courage to show up authentically.”
- Carol Chia, Beauty Queen
“There are structured frameworks for me to follow and share my personal stories without emotional dumping or oversharing. The stories that I wrote after attending this course helped me engage better with my audiences. I feel less resistance in my copy writing and I’m able to convey information through storytelling.”
- Shane Tan, Life coach
“Nowadays, being a human being is one of the paramount yet underrated skills. In this workshop, Shawn is guiding you to reconnect with what makes you a unique human being, and helping you to express it with vulnerability but also confidence.”
- Dr Antoni Gil Pujol, Leadership coach and keynote speaker
What others say about working with me
“Shawn inspires us all to live authentically, and whether in professional or personal lives it matters the most. He’s not only been a strong marketing journalist and observer, but now a clear voice that helps marketers and brands. I wish Shawn the best in all future endeavours.”
Shrey Khetarpal, Head of VaynerMedia Consulting, Asia Pacific
“Shawn helped me transform my messy drafts and thoughts into clear, confident content that truly reflected my voice. In a world full of AI generated content, it was a pleasure to work with a real professional human who brings skill, insight, and warmth to the process (and who’s much more fun to grab a coffee with too!).”
Nadiya Omar, Client Strategy Lead, Maker Lab
“Shawn brings a rare combination of speed, clarity, and deep editorial insight—but what truly sets him apart is his ability to listen and ask the right questions. He doesn’t just take a brief; he understands it. He distills complex challenges into impactful narratives that feel both strategic and human. His tone is collaborative, curious, and quietly confident. If you need someone to turn thinking into powerful stories—with empathy and precision—Shawn’s your guy.”
Jan Harling, CEO, Virtus Asia
“Your guidance and thoughtful questions were invaluable in helping me articulate my career journey and achievements for my 50 Over 50 submission. You helped me frame my story in a way that truly highlighted my strengths. Your editorial and media expertise shone through. I wholeheartedly recommend you to anyone seeking editorial or content consulting services. You draw out the best stories and present them with clarity and care.”
Ranganathan Somanathan, Global Chief Client Officer, billups
Here’s the thing about early bird pricing...
Most people think “I’ll wait and see what happens”, but here’s what happens: The people who commit early get the best pricing, best bonuses, and best outcomes.
The people who wait pay more for less.
[GET EARLY BIRD ACCESS - SAVE $200]
This is about building something that lasts, like trust and authority.
If you’ve been waiting for the “right time” to get serious about your personal brand and build a voice that cuts through noise, this is it.
P.S. Remember Ranganathan’s Campaign 50-Over-50 win? That came directly from applying these frameworks. The system works when you work it.